I don't teach a course.
I re-engineer your work, and teach you while I do it.
Most AI training walks a room of strangers through features and functions. You leave knowing what the buttons do, and nothing about how your daily activity changes.
I start from your business instead: one task, one workflow, one system that needs rebuilding for your role. We analyse it together. Your own work is the syllabus, and Claude is the tool we build it with.
A trainer's job is done when you know the tool. Mine is done when the work runs differently.
I only work one-to-one, or with a group from a single organisation, preferably the same division or role. No mixed rooms and no generic examples. I work on your data, your systems and your cases.
You also learn what the courses skip: how your data is held, how it should be named and connected, who and what may reach it, and what can then be built on top of it.
You are not buying a curriculum.
You are getting someone who has done the work.
I have done one thing for thirty years: take a complicated system apart, work out what it is really doing, and rebuild it so it runs. The first two decades of that were in quantitative finance, pricing and trading derivatives at JPMorgan, CIBC, Daiwa and Tullett Prebon, getting decisions out of large, complicated datasets fast enough to trade on them.
I took the same discipline into other industries for the decade after that, leading technology, product and innovation across payments, insurance, healthcare, logistics and real estate. Today I build and run businesses on Claude. They are the same systems I teach.
So the person in the room is not a trainer reciting release notes. I am a consultant and strategist who has put technology into difficult organisations, and I teach from having done it.
Start with your work. Build only where it helps. Hand it over.
You and your consultant.
For an owner, partner or director whose own work is the business. Full days at your desk or over video, on your live systems and real cases.
- One client, one room. Nothing leaves it.
- Your own Claude setup, built with you, owned by you
- The pace is set by your work, not by a syllabus
One organisation, one room.
Up to six people from the same organisation, ideally the same division or role, so every example is everyone's example.
- Shared workflows re-engineered once, adopted by all
- Team conventions: naming, access, review, handoffs
- Never mixed with another organisation
Every engagement begins with a discovery session: half a day mapping your role, workflows and data before anything is built. Afterwards most clients keep an advisory retainer, because the systems change and so does the platform underneath them.
Four things you need to understand about your own data.
Claude Cowork and Claude Code are the tools. Tools on their own do not change how a business runs. What I teach, using your own workflows, is how to put your data to work.
Once you understand these four layers in your own business, you can judge any AI proposal on its merits, and extend the system yourself long after the engagement ends.
Behind every engagement sits a 27-module Claude curriculum in three parts, foundation, assembly and mastery, covering plans and privacy through to Skills, connectors, MCP and Cowork. I do not march through it. I use the modules your work calls for, when it calls for them.
Clients that have benefited from the Maxy systems.
Anthropic teaches Claude.
I teach your business on Claude.
Free, general and good: Claude as a product, task automation, rolling it out across a company. The right place to learn what the tools are. Do it, and I will point you at the parts worth your time.
Private and specific: your workflow analysed, rebuilt and handed back to you running, safely and in your hands. The Academy leaves you knowing the tool. I change how the work runs.
You pay for the work, not for seats.
You are paying for a workflow rebuilt and handed back to you running, not for seats on a course. Each piece of work is scoped and priced after the discovery session, based on the workflows involved and how much rebuilding they need. Small businesses are welcome: most start with the discovery session and one day, and that is often enough to change how a week runs.
The discovery session stands on its own. If it is not the right fit, I say so and point you somewhere better.
Enquire →Start with a discovery session.
Tell me your role, your organisation, and the workflow that takes the most of your week. I reply personally within two working days, with my view of whether I can help and how, and a proposed discovery session.
- What you do, and where the hours go
- The systems and data your work runs on
- One-to-one, or a group from your organisation